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RFD TV: Will consumers embrace gene-edited foods?

June 10, 2024

RFD-TV News Staff | Currey McCullough

RFD TV Todd RandsGene-editing technology is positioned to revolutionize agriculture, potentially offering foods with enhanced nutrition, flavor, and value.

The CEO of Elo Life Systems highlights the benefits of gene-edited goods.

“If you give consumers a product that they want, they crave, they see value in it. It’s got better nutrition, it’s got better flavor, it changes their minds on how the technology was used to create it. And Gene editing is a tool that’s going to enable a lot of those consumer-focused benefits,” said Todd Rands.

Rands said this changes the game. Gene-editing can also help address agricultural challenges, such as disease resistance in bananas.

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