Sugar reduction and replacement remained a hot topic in 2024.
Blue Tree Technologies—an Israeli startup using a patented process to selectively remove sugars from juice, milk, and beer—scaled its solution with Israeli juice manufacturer Priniv; US-based Elo Life Systems closed a $20.5 million round to accelerate the development of a new natural high-intensity sweetener; and Ingredion invested in Israeli startup Better Juice Co, which has developed enzymatic technology that converts up to 80% of the sugars in fruit juice into dietary fibers and non-digestible sugars.
“Every food and beverage company is trying to reduce sugar, and they want ingredients from plants, so the two main questions we get are how much can we get and when can we get it?”
– Todd Rands, CEO, Elo Life Systems
Elsewhere, Incredo, an Israeli startup behind patented technology that makes sugar taste sweeter, struck a deal with Miami-based sugar refiner Sucro; and Roquette—a leading player in starches and starch-based sweeteners—signed an agreement with US-based Bonumose to enhance the scalability of low-cal sweetener tagatose.
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